PBS viewers are a select representation of the U.S. population, with the added benefit of greater disposable income. And, when combined with PBS's 99% reach of U.S. television households, PBS emerges as a truly advantageous media choice.

Nearly 30% of PBS viewers are sought after Baby Boomers (person's age 40-54) and 10% of our Boomer audience have no kids at home, giving them even more disposable income.

22% of the PBS audience are between the ages of 18 and 34, a significant representation of Generation X.

35% of all PBS households include children.

 

Media Research, Inc. 1999