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Message from the General Manager

Rus Peotter, WGBY General ManagerAh, May. After the winter that wasn’t and an early spring that so far has had second thoughts, the arrival of color and warmth is more than welcome. And, although it seems a bit archaic in this on-demand era, May is also a ratings month for Nielsen. TV viewing is measured daily in large cities, but for medium and small-sized markets, it happens only four times a year, with the May period being the most important for many. That means programmers and networks take extra care to bring out some of the most important programs and also to conclude some of their most popular.

While ratings are not the primary goal for WGBY and PBS, it is important that we know who is watching and what you really care about. So, we are mindful of our programs this month. If you haven’t yet watched our new bilingual (English/Spanish)series Presencia, I urge you to give it a try—you may also want to try exploring the show’s captions or SAP (Secondary Audio Program) features.

For many, this TV season (another somewhat anachronistic idea) is one ofmajor transition. Many of our most popular dramas make their farewell. Hopefully, you’ve recovered from the final episode of Downton Abbey. If so, you may be more prepared for the conclusions of both Call the Midwife and Mr. Selfridge. I’ve heard this year’s shows are the best of each series. Be prepared. This month also marks the beginning of the end for Wallander. If you are like me, it took a little while
to warm up to this dark and usually disturbing series. I suspect I’m going to be oddly saddened and relieved when it ends.

But it’s May finally. A time when our region springs to life. And though the weather may have given the tick population a break and been hard on the peach buds, I’m told that the asparagus roots did just fine—meaning our Fourth Annual Asparagus Festival in Hadley the beginning of June will be even better. So, mark your calendars for Saturday, June 4. There will be live music, family activities, local crafts, foods, and beers and, of course, asparagus and agriculture.

Enjoy the spring on WGBY.
 

Russell Peotter, signature

Russell J. Peotter
General Manager